Is there any difference between your typical entrepreneur and a green entrepreneur?

John Ivanko uses the term "ecopreneur" and suggests that there are the following significant differences between entrepreneurs and ecopreneurs:

Entrepreneur	Ecopreneur
Values Money Return on Investment (ROI) oriented Free trade Following regulations Stakeholders = stockholders Technology will triump Super-size me	Values Life Return on Environment (ROE) oriented Fair trade Setting (voluntary) standards beyond regulations Stakeholders = everyone and everything Technology is a tool Human-scale, micro-size, small-mart

So where does a green entrepreneur fit into this scheme? The term "green entrepreneur" is less about the motivations for being green and more about the fact that the entrepreneur is working on a business that has green attributes. The motivations could be your typical entrepreneur motivations or they could be the ecopreneur motivations listed above.

Investors might want to consider the entrepreneur versus ecopreneur distinction when talking to green entrepreneurs because what motivates green entrepreneurs could be very different depending on whether they tend towards the traditional entrepreneurial set of motivations or ecopreneurial motivations.