I'm aware that a couple of my blogs last week tended towards rants against the pesticide industry. I don't make any apologies for this. I do, however, think that as an entrepreneur it is not enough to rant against ecological problems. Green entrepreneurs also need to examine these problems more deeply to see where the opportunity lies.

So we are harming our environment and health with pesticides; where is the opportunity in that situation? There are, in fact, many opportunities here for the green entrepreneur. I'll list one that I think is a large emerging opportunity - organic lawns.

Consider that we dump more pesticides per acre on our lawns than is dumped on agricultural land. Consider that many towns and cities are increasingly passing bylaws to ban pesticide use. Consider that we willing to invest an enormous time, energy, and money trying to create the perfect lawn. All of these trends point towards the an increasing movement towards organic lawns.

One of the harbingers of such trends are books coming out on the topic. I recently came accross such a book called The Organic Lawn Care Manual (2007) by Paul Tukey. This book discusses the reasons why we want to go organic with our lawns (mostly to make them safe for humans and animals) and the techniques we can use to develop a nice organic lawn. I see a large emerging market for organic lawn service providers - everything from organic lawn educators, to people contracted to maintain lawns in an organic manner, to suppliers of products needed for organic lawns. As organic lawns become more important to us, so to will organic golf and there will be a similiar need for service providers in this area as well.