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Posted on October 7, 2008 @ 08:54:00 AM by Paul Meagher
EcoFish is a seafood distributor based in New Hampshire that has become a leading business promoter of sustainable fisheries. It sources fish products from fisheries that it considers sustainable and prefers to buy types of fish that can be more sustainably harvested. EcoFish's poducts are availble in more than 1,000 stores and 150 restaurants throughout the U.S.
I've never been that hip on Mission statements but many of the successful green companies that I've reviewed consider it a core part of their business. Here is the EcoFish mission statement:
- Provide only the most sustainable, highest quality, healthiest, all natural, most delicious seafood to our customers.
- Help support sustainable fisheries (wild & aquaculture), and their fishing communities by featuring their sustainable seafood products and adding value to their catch.
- Help reverse the decline of marine bio-diversity by encouraging a shift in consumer demand away from over-exploited fisheries.
- Offer a level of customer service unmatched in the seafood industry.
- Accentuate the positive — highlight fishery success stories by increasing demand for these products, creating an incentive for others to adopt sustainable fishing practices.
- Support marine conservation efforts through collaboration with conservation, research and educational organizations worldwide.
- Raise consciousness of the threats to the world's oceans by providing a credible source of environmentally responsible seafood to the rapidly growing consumer demographics seeking environmentally sustainable products.
- Set a good example for corporate America by striving for the "Triple Bottom Line" — operate a profitable business that's also responsible to its community and the environment.
CleanFish.com is another leading supply chain player in the U.S. sustainable fish products market.
A couple of facts should also be noted - the amount of seafood we are catching each year has been increasing every year since 1950. We will be taking more fish from the ocean this year than last year. Some believe this is because harvesting technologies have improved even though fish stocks are being depleted. If this trend continues we will likely be discussing collasping fisheries rather than sustainable fisheries.
The second fact that should be noted is the enormous amount of fish product that is used as "feed" (37%) for non-humans including carnivorous fish (salmon, tuna, cod) raised in large open-ocean pens. It is perhaps a waste of resources to harvest so much for "feed" purposes.
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